Halo Awards 2020
Date Published: June 26, 2020
Celebrating 10 years of successful partnership, Activision and the Call of Duty Endowment wanted to create a one-of-a-kind integrated campaign to honor Veterans Day and commemorate the Endowment’s 10th anniversary year. In collaboration with the Endowment, Activision leveraged their world-class marketing and creative departments to create #HireHonor, a 360-degree campaign that coincided with the launch of 2019’s biggest console game, Call of Duty: Modern Warfare. #HireHonor incorporated a wide variety of unique events and activations, offering fans exclusive digital merchandise and engaging a colorful cast of celebrities and gaming professionals, with 100% of Activision proceeds going directly to finding jobs for veterans.